LOGO DESIGN +
BRAND IDENTITY
FOR STARTUPS
AND SME.

Why should you need a brand identity?

1. Either people, companies or products are more or less attractive according to the first impression they make to you. The purpose of a logo is to get the people’s attention.

2. When you see an acquaintance’s face, that’s enough for you to recall some of their actions, words, behaviours. This is the brand: the story, the experience, the identity we pair a company/product with as soon as we see the logo.

Perché dovrebbe servirti un'identità?

1. Either people, companies or products are more or less attractive according to the first impression they make to you. The purpose of a logo is to get the people’s attention.

2. When you see an acquaintance’s face, that’s enough for you to recall some of their actions, words, behaviours. This is the brand: the story, the experience, the identity we pair a company/product with as soon as we see the logo.

So you need an identity.

But what’s your goal?

PAY THE LEAST

If the most valuable thing for you is to pay the least, then I’ll show you two options.

You can hire a freelancer on those websites that promise to get the job done even for as little as 20€; or you can do-it-yourself: there are plenty of logo builders with a vast library of standard assets you can mix and match.

Either scenario you’ll pay very little fees, and if you think that your brand is worth 20€, then you’re fine.

GET RESULTS

If your goal is to make people remember you, your values, your quality through a consistent brand image, then I could help you.

Apple doesn’t sell actual apples but thanks to a sharp branding process, it’s now a top-notch tech company. That little apple makes you feel an emotion, a status, a craving: this is the result of a process that starts from a vision and wrap itself up in a simple yet recognizable logo.

How to create an effective logo.

Logo icon

A logo stands for the who, an icon stands for the what.

Simplicity

Our lazy brain likes to remember simple things: let’s help it.

Mass vs. niche

People will notice faster something never seen before.

Responsiveness

A logo should be recognizable even on tiny outputs.

About me

Alessandro Scotto, born in 1991, freelance graphic designer living in the Piedmont countryside.

After 4 years in agency, in 2018 I started my personal path, which does not include the following approaches: one size fits allit has always been like that.

We must choose targets that are, at the moment of their choosing, at any rate, well beyond our reach.

Zigmunt BaumanThe art of life

Shall we start?

Any questions? Want to start a new project? Feel free to ask!