People need to pair every thought with an image: the simpler, the easier to remember.
As humankind, we recognize ourselves at a glance from our face, not because of our behaviour: just like that, we can recognize a brand as soon as we see its logo, ignoring all the rest.
People need to pair every thought with an image: the simpler, the easier to remember.
As humankind, we recognize ourselves at a glance from our face, not because of our behaviour: just like that, we can recognize a brand as soon as we see its logo, ignoring all the rest.
Alessandro Scotto, born in 1991, freelance graphic designer grown up in Ovada (AL) and settled in the nearby countryside.
After 4 years in agency, in 2018 I started my personal path, which does not include the following approaches: one size fits all, it has always been like that.
”We must choose targets that are, at the moment of their choosing, at any rate, well beyond our reach.
Zigmunt BaumanThe art of life
