A logo is your business’ face:

you better look nice.

Why have a logo?

People need to pair every thought with an image: the simpler, the easier to remember.

As humankind, we recognize ourselves at a glance from our face, not because of our behaviour: just like that, we can recognize a brand as soon as we see its logo, ignoring all the rest.

Why have a logo?

People need to pair every thought with an image: the simpler, the easier to remember.

As humankind, we recognize ourselves at a glance from our face, not because of our behaviour: just like that, we can recognize a brand as soon as we see its logo, ignoring all the rest.

How to create an effective logo.

Logo icon

A logo stands for the “who”; an icon stands for the “what”.

Simplicity

Our lazy brain would rather remember simple things: it’s better not to overdo with frills.

Responsiveness

An effective logo has to be recognizable even on tiny outputs.

Mass vs. niche

A logo has to be unique and original compared to competitors’: how else could people recognize your brand?

About me

Alessandro Scotto, born in 1991, freelance graphic designer living in the Piedmont countryside.

After 4 years in agency, in 2018 I started my personal path, which does not include the following approaches: one size fits allit has always been like that.

We must choose targets that are, at the moment of their choosing, at any rate, well beyond our reach.

Zigmunt BaumanThe art of life